Disney has really branched out over the years, and I don’t mean into movies, marketing or memorabilia. Those things are great, but not too long ago, Disney began to realize that if they diversified their game plan, they would engage whole new groups of people and bring them into the Parks. A great example of this is all the festivals and yearly planned activities that have had growing attendance over the years – the Food and Wine Festival; Festival of the Arts; Flower and Garden Festival and the 5Ks, half and full marathons that are ever so popular. The folks that work at Disney are geniuses….you can’t deny it!!!!
Twice now we have been lucky enough to be at Disney during the International Festival of the Arts and once during the EPCOT International Flower and Garden Festival. These festivals are diverse – meaning they highlight many aspects of their theme. For the Arts Festival, the “arts” is a broad term and is applied through the culinary, visual, textile and classical arts…and more!! Disney weaves into these themes experiential opportunities to engage adults and children alike. One of my favorite ways they do this is through the large color-by-number mural they do every day. People are “assigned” a color and a number and are sent out to find their square on a large vertical canvas. In the beginning, it is hard to see what the picture will be, but as the day goes on, the art materializes before your eyes and the idea that everyone plays an integral part coloring our world is as important as the next. It is powerful on so many levels!
Here are some photos of this year’s EPCOT International Festival of the Arts. I hope it encourages you to attend next year. You won’t be sorry you did!